Bet9ja is an online bookmaker company that offers betting on primary sporting events functioning in Nigeria. Operating under KC Gaming Networks Limited and run by a series of shareholders of multiple nationalities, the website is authorized by the Lagos State Lotteries Board (LSLB) with authorization to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google.com and YouTube in late April 2020, according to Alexa.com, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the exclusive Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a recent listing by IABC Africa. The company was established by Ayo Ojuroye and Kunle Soname who are its Chief Executive Officer and chairperson respectively. In 2022, The company became the primary sponsor/partner of the Nigeria Professional Football League. Bet9ja was the headline sponsor of the 2019 edition of Big Brother Naija.