Bet9ja is an online betting company that delivers betting on primary sporting events functioning in Nigeria. Functioning under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with approval to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google.com and YouTube in late April 2020, according to Alexa.com, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the exclusive Nigerian website in the top 500 most-visited websites globally as of April 2020, according to a recent listing by IABC Africa. The company was created by Ayo Ojuroye and Kunle Soname who are its CEO and chairperson respectively. In 2022, The company became the official sponsor/partner of the Nigeria Professional Football League. The company was the headline sponsor of the 2019 edition of Big Brother Naija.